Boston, MA -- (SBWIRE) -- 08/19/2014 -- 2013 witnessed the introduction of hair oils as various brands expanded their product lines with these products. Compared to the rest of Western Europe, Finns colour their hair more often and use more hair styling agents. This combined with harsh winter weather creates a high demand for products which treat damaged hair and irritated scalp such as hair oils. Furthermore, the versatility of these products appeals to consumers, while they can be used as for example as hair masks, conditioners or protection while hair styling. On the other hand, the ongoing demand for natural products boosted the demand for hair oils, while consumers opted for hair care products without silicon sulphate. The indulgence and pampering trend also boosted sales, since these products are typically branded as rather luxurious. Furthermore, new innovations of hair oils made products more appealing to consumers, since the new hair oil products promised to make the hair look healthy without making it flat or greasy.

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Competitive Landscape

L'Oreal Finland was the leading player in hair care in Finland in 2013 with 35% value share. The dominant position of the company arises from its broad brand portfolio, intensive marketing and new innovative product launches. The company's mass brands such as El'Vital and Garnier Fructis are well-known names among Finnish consumers and valued for their good price-quality ratio. The company holds an especially strong position in colourants with 66% value share.

Industry Prospects

Conditioners, hair masks and hair oils are expected to continue to interest Finnish consumers. The search for pampering, indulgence and nutrition will continue to pave the way for the growth of these products. The do-it-yourself trend continued to increase the demand for products that provide a salon-like treatment for hairs with less money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Finland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Finland?
- What are the major brands in Finland?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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