Albany, NY -- (SBWIRE) -- 03/19/2015 -- The global hair care market is driven by a simple ideology: Who doesn't like to have beautiful, nourished, and strong hair? Hair care products have always reported high demand in the global market. Designed to help prevent hair damage caused by a number of factors such as pollution, aging, stress, and others, hair care products have registered impressive growth trends in recent years. The hair care market comprises a multifarious range of products, each with unique properties to address distinct hair problems. Such products are processed either from natural or synthetic ingredients and then combined with other moisturizing, protective, and cleansing substances. Some of the hair care products widely available in the market are shampoos, serums, conditioners, hair sprays, hair marks, hair dyes, styling gels, scalp nourishing creams, glazes, and other hair accessories.

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Desire to Maintain Youthful Appearance Influences Consumer Purchase Decisions

Having healthy, well-nourished, and lustrous hair is a common desire young people share. In fact, voluminous and well-groomed hair is often considered vital for maintaining a youthful appearance, as promoted by television advertisements. This is one of the major factors strongly influencing purchasing patterns and decisions of consumers. Major brands functioning in the hair care market therefore, are actively engaged in conducting research and development to discover safer and more effective hair care products.

Among the different products available in the global hair care market, demand for herbal hair care products has showcased impressive growth in recent years. This change can be attributed to heightened consumer awareness pertaining to the ill-effects associated with harsh chemicals and synthetic substances used in hair care products.

Technological Innovation in Manufacturing to Bolster Growth

Introduction of technologically-advanced methods of production have helped hair care product companies to cut down on the cost of production. Innovations in manufacturing have contributed significantly to the expansion of the hair care market. Over the last couple of years, the growth registered by the hair care market has encouraged new entrants to gain a footing in niche categories. The trend is projected to last for a long time as millions of consumers around the world are becoming more conscious about maintaining healthy and well-groomed hair.

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India and China to Present Increased Opportunities

As forecast by industry experts, the global hair care market will be greatly benefitted by the increasing demand for hair care products in developing economies such as India and China. The rising demand for hair spa, hair care treatment, and similar services in these countries will create substantial opportunities for the hare care market to capitalize on. Moreover, the increasing number of mergers and acquisitions worldwide has emancipated new methods of retail distribution through online channels. However, the chance of facing potential restraints from counterfeit hair care products still exists.

Hair Care Market Segmentation on the Basis of End User and Product Types

Ever since the advent of the hair care industry, women worldwide have constituted the larger portion of the consumer base. However, with the introduction of an array of hair care product for men, the number of male consumers is increasing significantly. According to recent market surveys, younger men are more inclined towards hair care and styling products that are formulated to deliver specific results. Therefore, the men's hair care segment provides significant potential for manufacturers to innovate new market strategies.

Leading Players in the Hair Care Market

The global hair care market at present is dominated by companies such as L'Oreal USA, John Frieda Professional Hair Care Inc., Proctor & Gamble, , Conair Corporation, Combe Inc., Henkel Corporation, Diamond Products Company, Revlon Inc., Scunci International Inc., Goody Products Inc., Avon Products Inc., Unilever Home and Personal Care, Neutrogena Corporation, and Aveda.

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