Boston, MA -- (SBWIRE) -- 01/23/2015 -- Towards the end of the review period, the leading companies in health and beauty specialist retailers in Chile such as Cruz Verde, SalcoBrand and Opticas GMO continued to extend their presence throughout the country, targeting the substantial proportion of the Chilean population who reside in towns and cities outside the Santiago metropolitan area. As the amount of attention being paid to health and wellness among the Chilean population continues to increase, rising interest in consumer health and beauty and personal care products is boosting demand for health and beauty specialist retailers, which is encouraging chained retailers, particularly in drugstores/parapharmacies, to open new outlets in strip more than shopping centres, often together with convenience stores. For optical goods stores, on the other hand, expansion is focusing mainly on concessions and store-in-store outlets located within department stores and hypermarkets. Outlet expansion in health and be specialist retailers in Chile is currently mainly concentrated in cities such as Concepcion and Temuco, with other major cities such as Talca and most important cities in the North of Chile becoming increasingly important, boosting value sales across the board in all other beauty specialist retailers channels during 2014.

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Competitive Landscape

Farmacias Cruz Verde retained its leading position in health and beauty specialist retailers in 2014 as a result of its amalgamation with the beauty specialist retailers chain Maicao, which has 90 retail outlets operating in Chile, spread mainly across central regions of the country. The Maicao brand caters mainly to low-income socioeconomic groups and it is thus clear that the acquisition of the chain by Farmacias Cruz Verde aims to address consumer group which was previously underrepresented in its business strategy. The company maintains its position holding a 26% value share in 2014. The company has managed to maintain its advantage over its competitors by improving service levels and by focusing on the sale of consumer health products as well as by increasing the number of outlets it operates in Chile.

Industry Prospects

Health and beauty specialist retailers is expected increase in value at the modest CAGR of 4% in constant 2014 terms over the forecast period, with much of this growth based on the rising attention being paid to personal appearance and health and wellness among the majority of Chilean consumers. Chemists/pharmacies is set to remain the dominant health and beauty specialist retailers channel throughout the forecast period, despite the fact that its relative importance within health and beauty specialist retailers is set to decline over the course of the forecast period. Drugstores/parapharmacies is set to increase in value at a CAGR of 8% in constant 2014 terms as the presence of these outlets expands to smaller cities, gradually placing more pressure on the many independent retailers operating in health and beauty specialist retailers in Chile.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How big is the Health and Beauty Specialist Retailers channel in Chile?
- Who are the leading retailers in Chile?
- How is consumers? desire to look good and stay health driving sales for health and beauty specialists?
- How are health and beauty specialists? product mixes being adapted to consumers? changing shopping patterns?

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- Track key industry trends, opportunities and threats

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