Boston, MA -- (ReleaseWire) -- 06/23/2014 -- The prolonged hot dry summer of 2013 was welcomed by consumers, though one offshoot of the weather was an increase in insect populations. The early spring brought an earlier-than-usual appearance of flying and crawling insects, including mosquitoes, flies, ants and earwigs. The combined impact of an early start to the season and a long period of warm weather supported growth in the category, which had challenges over the review period as consumers turned to non-chemical alternatives.
SC Johnson & Son Ltd was the leading company in the category with a value share of 47% in 2013. The company maintains its leading position through its Raid brand, which registered a value share of 45%, while Off! brand recorded a brand value share of 2%. Raid offers products in all categories and is the most established brand in the category, with a strong advertising presence during the high season.
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Over the forecast period home insecticides is expected to register a constant value CAGR decline of 1%, with sales dipping to C$18 million by 2018, although unexpected seasonal conditions may cause unforeseen performance spikes or dips. As health concerns continue to play an important role in consumer attitudes towards pest control, usage is expected to shift to more natural solutions as they emerge. Home use may also shift to professional services for more effective and longer-lasting solutions, with retail sales reflecting this change in behaviour.
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The Insecticides in Canada market research report includes:
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