Boston, MA -- (SBWIRE) -- 02/05/2015 -- Demand for all-in-one automatic washer dryers continues to increase substantially in Colombia, largely the expense of automatic washing machines and automatic tumble dryers. Declining unit prices mean that the gap between the prices charged for washer dryers and the prices charged for tumble dryers is closing, encouraging consumers to opt for smaller and more convenient home laundry appliances which can help them to save space amount. All-in-one automatic washer dryers occupy less space than keeping a separate automatic washing machine and automatic tumble dryer and the most recent energy saving models have largely overcome the previous complaints about the excessive energy consumption of automatic washer dryers. When automatic washer dryers were first launched in Colombia, demand was constrained by the relatively high prices charged for these appliances and the general opinion that they consumed relatively high levels of energy. Nowadays, however, the leading manufacturers in home laundry appliances in Colombia offer energy-saving and water-saving models in automatic washer dryers. The range of automatic tumble dryers on offer in Colombia comprises mainly gas fuelled appliances for consumers who already have the necessary gas connection or are willing to invest substantial amounts in the installation of a suitable gas connection.

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Competitive Landscape

LG Electronics Colombia SA is set to remain the leading company home laundry appliances in Colombia 2014 with a 21% volume share. LG?s strength in the category is based mainly in its omnipresence in automatic washing machines. With more than 25 separate models on offer in automatic washing machines, the company has inundated major retail distributions channels with merchandise. LG home laundry appliances maintain a strong presence in both chained modern retail channels and the outlets of traditional independent retailers. In order to promote sales of its own laundry appliances, the company continually advertises its products through the brochures of key retailers, as well as through direct promotion techniques in hypermarkets, supermarkets and electronics and appliances specialist retailers. LG has earned a reputation for reliability, quality and constant innovation in home laundry appliances and its efforts throughout the review period cemented this reputation.

Industry Prospects

Automatic tumble dryers is a category which is unlikely to disappear from Colombia over the forecast period, although it is virtually certain that the category will target a smaller group of consumers with very specific needs. Used in combination with an automatic washing machine, automatic tumble dryers in naval consumers to perform washing and drying tasks simultaneously, which is a major advantage for busy households. Gas is set to remain a more economical fuel for home laundry appliances than electricity and the savings that this offers are likely to form a major encouragement for consumers to shift towards gas fuelled home laundry appliances during the forecast period. All-in-one automatic washer dryers enable consumers to save space, although all of models available in this category are electric appliances. The possibility of keeping a gas fuelled automatic tumble dryer and an electric automatic washing machine is likely to remain attractive for many Colombian consumers during the forecast period, but only those who have the required space in their homes and are able to connect a gas supply point into their laundry spaces. Although it is generally very expensive to have a gas connection installed in Colombia, the majority of recently built or newly built homes in the country are designed to minimise the potential problems and cost of installing a gas connection into the laundry space.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Colombia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

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