Boston, MA -- (ReleaseWire) -- 08/01/2014 -- In hot drinks packaging in Switzerland a major trend is towards convenient single-portion packaging, despite being high-margin products. This trend can not only be seen with the premium brand Nescafe, but also the leading Swiss discounter Aldi Suisse has introduced a capsule coffee machine "Aurora" with coffee pods called "Martello". In addition, the two largest Swiss grocery chains Migros and Coop also offer their own range of coffee pods under their private label names. However, the single-portion pods are not only popular within coffee, the brand Delizio (available in Migros) sells peppermint or rooibos tea in single portions.
Another example of a very successful single-portion system with capsule machine is Kraft Food's "Tassimo", which sells coffee, tea and cacao hot drinks in pods. Such single-portion pods are mostly made of metal and in Switzerland they can be separately recycled in specially designed containers.
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As for forecasts for hot drinks packaging in Switzerland, the trend towards convenience is ongoing and single-portion packaging will remain popular. The number of people living in single-person households is growing and the need for large-portion packaged hot drinks is not a given any more. In addition, more and more women are entering the job market and the traditional role of the housewife is changing. The growing wastage problem is increasing, however, and Switzerland will most probably continue with its system of recycling for coffee single portions in separate containers.
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The Hot Drinks Packaging in Switzerland market research report includes:
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- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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