Albany, NY -- (ReleaseWire) -- 04/10/2014 -- The hybrid and electric car market is growing at breakneck speeds, but there’s some concern that this is mostly driven by government distortions, vis-à-vis the new CAFE program and by the California Air Resources Board. Without robust market demand, this segment, particularly plug-in hybrids and all-electric vehicles, remains at the whims of political fancy. With the gap between what consumers are willing to pay and what hybrid and electrics actually cost remaining wide, affordability remains the key issue for this industry.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Total U.S unit sales of hybrid and plug-in electric vehicles and forecast of market, 2008-18
New CAFE standards encourage sale of hybrids and plug-in electrics
Figure 2: Projections of new and existing light vehicle fleet fuel efficiency, 2012-40
Regulations in California have massive effect on plug-in hybrid and electric car sales
Figure 3: California zero-emission vehicle (ZEV) sales, as mandated by the 2012 amendments to the California Zero-Emission Vehicle Regulation
Historically high fuel prices help shift consumer purchasing preferences toward hybrids and electrics
Figure 4: All grades/all formulations retail gasoline prices, dollars per gallon, 1993-2013
Toyota dominates the hybrid and electric market
Figure 5: Largest manufacturers in the hybrid and electric segment, by market share, November 2013-year to date
Approximately 4% of household vehicles are hybrids or alternative powered
Figure 6: Vehicles owned by household, by vehicle body style and hybrid/alternative power, November 2013
Hybrids most popular alternative vehicle considered by vehicle purchasers
Figure 7: Intent on purchasing an alternative fuel vehicle, by type, Millennials versus Baby Boomers, November 2013
Top reasons for not buying a hybrid or plug-in electric include expense and recharging options
Figure 8: Reasons for not wanting an alternative fuel vehicle, November 2013
Top reasons for purchasing a hybrid or plug-in electric include saving money on fuel
Figure 9: Reasons for wanting an alternative fuel vehicle, by hybrid, plug-in hybrid and electric vehicle only, November 2013
What we think
Issues and Insights
How can hybrid and electric vehicle manufacturers address affordability concerns?
How can hybrid and electric vehicle manufacturers address performance and range concerns?
Trend: Prove It
Figure 10: Lincoln “That’s Me” print and web advertising, October 2013
Trend: Green and Lean
Mintel Futures: Brand Intervention
Related Reports -
Industrial and Commercial Hybrid & Pure Electric Vehicles 2013 - 2023: Forecasts, Opportunities, Players
The market for electric industrial vehicles is already large because, by law, forklifts have to be electric when used indoors. Little growth remains in this market but outdoors almost all earthmoving and lifting vehicles use the conventional internal combustion engine. That is about to change dramatically because hybrid electric versions reduce cost of ownership and exposure to price hikes with fossil fuels. Hybrids increasingly perform better as well, with more power from stationary, ability to supply electricity to other equipment and other benefits including less noise and pollution. On the other hand, airports, often government owned or funded, are under great pressure to finish converting their Ground Support Equipment GSE to pure electric versions both on and off the tarmac partly using federal grants.
View Full Report With Complete TOC at http://www.researchmoz.us/industrial-and-commercial-hybrid-and-pure-electric-vehicles-2013-2023-forecasts-opportunities-players-report.html
Hybrid & Pure Electric Vehicles for Land, Water & Air 2013-2023: Forecasts, Technologies, Players
Pure electric car sales in 2013 will be just 70,000 vehicles rising to 2 million in 2023, versus 2 million hybrid vehicles this year rising to 7.6 million in 2023. Of course, the big unit numbers come at the small end - most of the unit volume in 2013 will be for two wheeled vehicles - 32 million vehicles in 2013 rising to 94 million in 2023, albeit at far lower average price points.
If we look at the figures by the value of each sector - including industrial, marine, buses and others - we find that hybrid and pure electric cars will be almost half the total value of all electric vehicles in 2023, but less profitable than other vehicle types.
View Full Report With Complete TOC at http://www.researchmoz.us/hybrid-and-electric-vehicles-for-land-water-and-air-2013-2023-forecasts-technologies-players-report.html
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