Boston, MA -- (ReleaseWire) -- 02/04/2013 -- The use of incontinence products in the Philippines remains a taboo, and is seen to be necessary only when one is sick and cannot go to the bathroom. In addition, prospective users often think that using incontinence products is embarrassing and costly, and therefore unnecessary. However, consumers' better awareness about product benefits led to growth in the category in 2011.
Euromonitor International's Incontinence in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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