Boston, MA -- (ReleaseWire) -- 07/09/2014 -- In 2013, incontinence products became more familiar to Vietnamese consumers thanks to the increasing consumer awareness of the products' benefits as well as efforts of manufacturers to stimulate demand. Indeed, wider distribution networks, active promotional activities such as free gifts and discounts and new product developments were exploited by manufacturers in order to boost sales and attract more consumers. Furthermore, the better economy and better living standards were other factors fostering this trend. As a result, in 2013, incontinence enjoyed high current value growth of 25%, which was two percentage points higher than in 2012.
Diana JSC and Ky Vy Corp shared the first position in incontinence in Vietnam in 2013 with 32% value shares. Whilst Diana JSC also ranked first in 2012, Ky Vy Corp increased its rank from second in 2012 to first in 2013. In fact, Ky Vy Corp introduced its new product developments - Kyhope Anti and Kyhope Premium Pants. These new products contributed to the strong growth of the company in 2013. Furthermore, the company ran many promotional activities such as discounts and free gifts in order to boost sales. As a result, Ky Vy Corp was also the company that enjoyed the fastest current value growth rate of 19% in incontinence in 2013.
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Over the forecast period, incontinence is expected to record a very high constant value CAGR of 12%. Increasing consciousness of the product's benefits and the rising awareness of hygiene will foster this strong forecast. Furthermore, manufacturers, especially leading ones such as Diana JSC and Ky Vy Corp, are expected to further cooperate with the media as well as health institutions such as hospitals in order to educate consumers about the benefits of these products. Moreover, they are likely to launch more new product developments and further expand their distribution networks. As a consequence, incontinence is set to have a high CAGR, albeit lower than the historic constant value CAGR by one and a half percentage points, mainly due to having more maturity.
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Vietnam with research from Euromonitor's team of in-country analysts.
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If you're in the Incontinence industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Vietnam market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Incontinence in Vietnam?
- What are the major brands in Vietnam?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?
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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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