New York, NY -- (SBWIRE) -- 09/29/2018 -- Growing need to enhance the in-store customer experience is expected to drive the adoption of IoT in retail market. The emergence of cloud platform and increasing number of connected devices are the primary factors fuelling the growth of IoT in Retail market. The rapid technological advancement and growing trend of digitization are fuelling the growth of IoT in retail market. The increasing number of smart cities projects are also expected to fuel the growth of IoT in retail market. Moreover, the need for IoT in retail is increasing rapidly due to the growing demand for IoT in retail for better customer services and response and to better serve the customer.
A sample of this report is available upon request @ https://www.persistencemarketresearch.com/samples/24472
Advancements in technology base and increasing the demand for IoT in retail to enhance customer productivity is also one of the major factors which drives the growth of IoT in retail market. Apart from this, social, mobile, and cloud computing are accelerating the demand for IoT in retail market. Furthermore, with the rapid technological shift and continuous deployment & migration of mobile devices, the demand for IoT in retail is increasing rapidly.
Global IoT in Retail Market: Drivers and Challenges
Drivers
The growing trend of digital infrastructure is the primary factor which is driving the growth of IoT in retail market. Also, the rise in the digital technologies and improvement in the wireless infrastructure, the IoT in retail market is expected to grow rapidly in coming few years. Various retail organizations are adopting IoT in retail solutions due to the growing need for better customer services and response. The increasing internet penetration is also creating potential opportunities for the growth of IoT in retail market.
The rising trend of automation is also driving the growth of IoT in retail market. Moreover, development and implementation of smart technologies is also fuelling the growth of IoT in retail market. Also, the declining cost of IoT components such as sensors and RFID are also driving the demand for IoT in retail. Apart from this, the increasing usage of mobile applications is creating potential opportunities for IoT in retail market.
Challenges
With the development of technology, the risk of threats also increase which is the primary challenge for the IoT in retail market. Issues associated with data privacy and security are expected to hamper the growth of IoT in retail market. Moreover, device compatibility issues and lack of common standards are the major factors which hinders the growth of IoT in retail market.
Global IoT in Retail Market: Competition Landscape
To view TOC of this report is available upon request @ https://www.persistencemarketresearch.com/samples/24472
Key Players
Prominent players in the global IoT in retail market are ARM Holdings, Google Inc., IBM Corporation, Microsoft Corporation, Cisco Systems, Inc., SAP SE, Zebra Technologies, Amazon Web Services, Intel Corporation, Atmel Corporation, PTC, Inc., and Softweb Solutions.