Boston, MA -- (SBWIRE) -- 09/16/2014 -- Economic challenges such as rapid inflation, the January 2014 devaluation of the peso and technical debt default in Q214 negatively impact our outlook for the Argentinean consumer electronics market in 2014. In particular, high inflation, slowing real wage growth, and increasing unemployment levels are likely to keep private consumption subdued throughout the year and we forecast the consumer electronics market to detract in US dollar terms . Despite this bleak short-term outlook, w e believe Argentina has very strong potential for growth over the medium term with strong mobile handset demand matched by increased availability of devices, helping the markets for smartphones, as well as flat screen TVs and tablet computers. Consumer sentiment has improved since the drop-off following the January devaluation, which is in line with our view that domestic factors are unlikely to prompt another devaluation. We expect to see a recovery in 2015, as slower inflation and stronger real growth should help the market for consumer electronics rebound.

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Headline Expenditure Projections

Computer Hardware Sales: USD2.4bn in 2013 to USD1.9bn in 2014, a contraction of 21.6%. The computer hardware market is vulnerable to the devaluation of the peso in January 2014, including local supply due to a reliance on imported components.

AV Sales : USD2.3bn in 2013 to USD2.2bn in 2014, a contraction of 3.4%. Demand will be hit by devaluation but on a positive note HD and Smart TVs will continue to gain traction as the networks needed to support this growth are rolled out.

Handset Sales : USD1.5bn in 2013 to USD1.4bn in 2014, a contraction of 7.9%. Beyond a short-term hit from currency devaluation smartphones will grow at the fastest rate, accounting for around 70% of volume sales by the end of our forecast period.

Key Trends & Developments

- Sony seems to see a large potential market for wearables in Argentina and launched both its SmartWatch 2 and Smartband during July...

The Argentina Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Argentina.

Business Monitor International (BMI)'s Argentina Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Argentina.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for Argentina to test other views - a key input for successful budgeting and strategic business planning in the Argentinian consumer electronics market.

- Target business opportunities and risks in Argentina through our reviews of latest industry trends and major deals, projects and investments.

- Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

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