Boston, MA -- (SBWIRE) -- 02/05/2015 -- The popularity of dishwashers is growing among upper-income groups, who are willing to invest in luxury appliances in order to have a more relaxed and easy lifestyle. Modern and compact designs with more efficient washing systems are the main features that make dishwashers attractive for demanding consumers. In department stores such as Liverpool, dishwashers are placed strategically in a simulated kitchen environment in order to give customers a better idea how it would look in their location.

Competitive Landscape

Whirlpool led dishwashers in 2014 with a 54% retail volume share. At GBO level Whirlpool Corp offers Whirlpool and Maytag. The company has a longer presence with the brand Whirlpool and Maytag targets upper-income consumers as an aspirational brand.

Industry Prospects

Over the forecast period the dishwashers category is anticipated to see a moderate CAGR of 3% and 4% in retail volume and constant value terms. The increase in home appliances? expenditure by upper-income consumers will also benefit this category, which is oriented towards a high-end segment with premium products.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashers in Mexico?
- What are the major brands in Mexico?
- How has this high unit price, low global penetration category been affected by recessionary pressure?
- Is there a trend to slimline machines in Mexico?

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