Boston, MA -- (SBWIRE) -- 02/06/2015 -- Volume sales of imaging devices continued to decline in Romania in 2013, falling by 16% in volume terms and by 12% in value terms. The sharp decline was attributable to the prolonged recovery from the economic crisis that limited the purchasing power of consumers. In addition, growing preference for alternative consumer electronics such as smartphones or even tablets cannibalised a substantial proportion of imaging devices? volume sales. The fast pace of innovation making mobile phones a suitable replacement for cameras and camcorders as well, intensified the downward trend in the sales of imaging devices. Romanians in general are interested in purchasing a smartphone with a high-quality built-in imaging device and are inclined to spend more on high-end products, just to be able to replace their compact camera.

Industry Prospects

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Imaging devices is expected to decline sharply over the forecast period, with a retail volume CAGR of -13%, while value sales at constant 2013 prices are expected to decline by a CAGR of 10%. The average unit price of imaging devices is set to increase by 18% over the forecast period due to the increasing preference for SLR cameras among non-professional users. Alternative products like smart phones and phablets are predicted to continue cannibalising imaging devices.

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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Imaging Devices in Romania?
- What are the major brands in Romania?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?

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