Boston, MA -- (SBWIRE) -- 08/19/2014 -- 2013 witnessed the growth of larger pack sizes, including multi-packs and larger volume roll sizes. Multi-packs were evident in toilet paper, kitchen towels and pocket tissues. Larger volume in terms of more sheets per roll continued to be popular in toilet paper, which extended into kitchen towels during 2013. Meanwhile, boxed tissues also introduced larger box sizes, particularly through private label.

Competitive Landscape:

SCA Hygiene Australasia (New Zealand) Ltd was ranked first in retail tissue with value share of 28% in 2013. Despite leading the category, the company lost share incrementally since 2009, mainly due to global rationalisation and restructuring occurring in production facilities around the world, including New Zealand. The company's strongest brand is Sorbent ranked second overall in retail tissue, which is available as a toilet paper, boxed and pocket pack tissues. Other brands include Handee (the number one kitchen towel brand), as well as Purex and Economy toilet paper brands. Towards the end of 2012, the Handee brand launched boxed kitchen towels.

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Industry Prospects:

It is expected that premium, more luxury tissue products will be launched over the forecast period to add value to the category. Therefore, retail tissue is predicted to decline by a constant value CAGR of less than 1% over the forecast period. This is compared with the negative 1% constant value CAGR witnessed over the review period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in New Zealand market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Retail Tissue in New Zealand?
- What are the major brands in New Zealand?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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