Boston, MA -- (SBWIRE) -- 10/13/2014 -- Throughout the review period, two major factors continued to shape the performance of writing instruments in Spain. The first of these factors is the adverse economic situation in Spain, which resulted in many consumers adopting a very conservative attitude towards spending. The second of these factors is the growing penetration of personal computers, smartphones and other consumer electronics devices in the day-to-day lives of substantial numbers of Spanish people. The combination of these two factors resulted in the expectation that value sales of writing instruments will decline by 4% in current terms in 2014, although this is set to be a slightly better performance than the 5% current value decline recorded in the category during 2013.

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Competitive Landscape

No major changes were noted in writing instruments in the competitive landscape in writing instruments in Spain during 2013 as Staedtler Espanola SA remained in the leading position with a 13% value share, the result of no change from the previous year. During 2013, the company launched its first premium fountain pen in Spain. However, this launch did not result in any growth in its value share as fountain pens remains a small writing instruments category in Spain and no positive growth was recorded in sales in the category during 2013.

Industry Prospects

The Spanish economy is expected to see the light at the end of the tunnel during 2014. Official sources at both domestic and international level anticipate that Spain's GDP will record positive growth during 2014, rising by over 1%, with a similar growth rate expected during 2015. However, the country's very high unemployment rate is set to take longer to drop significantly. This fact is set to result in the cautious attitude towards spending which has been adopted by the majority of Spanish consumers since the onset of the economic crisis in late 2008 remaining firmly in effect, especially during the first two years of the forecast period. Value sales of writing instruments are thus set to decline by 6% in constant 2014 terms over the course of the entire forecast period, although this is set to be a superior performance to the higher negative growth recorded in the category over the course of the entire review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Spain market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How have sales of writing instruments evolved over the past few years in Spain?
- What's the potential of writing instruments sales via the internet?
- Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

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