Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Health and wellness trends gained significant popularity in 2013 as many consumers become more aware of healthy lifestyles which can be achieved through healthy nutrition and physical activity. This trend became very strong to the point that a large number of consumers are willing to spend more than average on healthy and natural products, namely 100% natural juice and reduced sugar nectars.
Jafora-Tabori Ltd led the category sales in 2013, accounting for a 33% value share. Jafora benefits from many economy and mid-tier brands in various subcategories. Jafora dominates fruit-flavoured drinks (no juice content) and juice drinks (up to 24% juice) categories with 64% and 44% value shares, respectively. In these two categories Jafora markets economy brands Crystal and Miz Paz, and mid-tier brands Spring and Tapuzina. Jafora also leads nectars (25%-99% Juice) with popular brand Spring which accounted for 42% of sales.
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Additional imports of new brands to the category are expected over the forecast period. As in 2013, new imports will be introduced by small- and medium-sized players looking to gain market share. Imports will increase the competition in the category, leading to an expected 5% drop in the unit price over the forecast period.
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The Fruit/Vegetable Juice in Israel market research report includes:
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Our market research reports answer questions such as:
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