Boston, MA -- (ReleaseWire) -- 06/18/2014 -- In 2013, wipes continued its path of growth with expansion of 3% in volume terms and 30% in current value terms reaching ARS356 million. It should be noted that wipes is an underdeveloped category in Argentina. Therefore, except for baby wipes, the rest of the category is still far from its sales potential.
Johnson & Johnson de Argentina SAC led sales of wipes in Argentina with value share of 27% in 2013. The strength of the company is largely due to its dominant position in baby care with a wide range of hygiene products for babies. In baby wipes, Johnson & Johnson represented 33% value share in 2013.
Over the forecast period, wipes is projected to continue growing by a value CAGR of 2% in constant 2013 prices reaching ARS396 million in 2018. The economic context over the forecast period is not as promising as the one registered over the review period. Since wipes is an expensive item and is considered of little value added in relation to price, new launches will be hardly carried out in home care wipes and floor cleaning system in the coming years.
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Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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