Boston, MA -- (ReleaseWire) -- 05/09/2014 -- Laundry care is the most relevant category in home care in volume and value terms. In 2013, it has been the most dynamic one as it has witnessed launches of new products and several innovations towards multi-purpose detergents. In 2013 the trends that characterised the Italian laundry care market in recent years continued as consumers are still moving from powder to liquid detergents and from standard liquid to concentrated detergents.
Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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