Los Angeles, CA -- (ReleaseWire) -- 04/03/2014 -- Machinery and heavy equipment marketplace Machine Sales today announced the inauguration of an increased marketing initiative. It expects the new push to further expand the supply of qualified, motivated buyers it provides to the customers who list their machines with it. Already at the top of the industry in many categories, the company nonetheless feels that it can furnish even more opportunities for owners of such items to easily and quickly sell their assets at MachineSales.com.
"With the industrial machinery sector heating up once again," company representative Paul Rogash said, "we're ready to help our clients take advantage of the new surge in buying activity." Although sales of machinery in the United States finished down slightly in 2013 compared to the previous period, that statistic belies a dramatic improvement in the final quarter of the year. Initial indications are that 2014 will be even stronger, easily eclipsing the sales levels of the years before the most recent recession.
MachineSales focuses on making it as simple as possible for its clients to successfully sell their machinery and equipment. After making use of some straightforward, user-friendly listing tools, clients can rely on the company to handle all subsequent marketing efforts. Attuned to the possibilities of social media services and similar opportunities, the company has an outstanding record of converting these listings into sales. Its emphasis on multimedia assets insures that prospective buyers will become engaged upon first viewing listings, and it is one of the leaders when it comes to this technique.
Founded in 2009 with the opening of its site at www.Machinesales.com, the company sought to fill what was at that time a gaping need in the market. Where sellers of passenger vehicles and other consumer-level equipment were well-accommodated by existing services, those seeking to move machines and commercial equipment had fewer options. Created with a focus on usability and simplicity of interface, the company quickly became one of the most prominent of its sort.
"We're not content to rest on our laurels," Rogash expanded, "and we are committed to always doing better by our clients. Our latest expansion of marketing activity is going to help our users sell their equipment even more quickly and at better prices." The company keeps close tabs on every listing made with it, ensuring that even niche offerings find the attention of prospective buyers. It serves clients and buyers from across a wide range of industries, including woodworking, construction and metal fabrication. Its expanded marketing initiative continues its focus on staying at the forefront of its sector, following on highly effective investments of a similar sort in years past.
About Machine Sales
Los Angeles-based Machine Sales is one of the most active online marketplaces for machinery and industrial equipment. Leading the industry in a number of categories, it connects buyers and sellers through its marketing efforts, providing the greatest possible visibility for its clients' products.