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Market China Fragrances 2014: Global Region Industry Size, Share, Growth , Research Analysis and Opportunities

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Albany, NY -- (ReleaseWire) -- 07/23/2014 -- Most consumers only wear fragrances on special occasions. Smart brands know to tie up their fragrance story based on special occasions. Fragrance concepts developed around emotions and mood could also be more appealing to women.

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Table of Content

Introduction

Products covered in this report:
Methodology
Limitation
Abbreviations
Definitions

Executive Summary

Thinking from a global perspective

Figure 1: Best- and worst-case forecast of China retail value sales of fragrance, 2009-19
Women’s fragrance dominates the market
“Showing off” is the new luxury

Figure 2: New product launches, by top fragrance groups, 2009-13
Occasional fragrance wearers are the majority

Figure 3: Usage occasion, April 2014
A safe bet for the girls

Figure 4: Purchase purpose, April 2014
Associating products with different occasions

Figure 5: Purchase occasion, April 2014
What we think

Issues and Insights

A safe bet for the girls
The facts
The implications
Associating products with different occasions
The facts
The implications
How can brands convert non-users?
The facts
The implications
Culture explosion, be authentic
The facts
The implications

Trend Application

Mood to Order
Life Hacking
Locavore

Figure 6: The Givenchy Harvest 2010 limited edition collection, Sambac Jasmine Eau de Parfum

Market Size and Forecast

Key points
Market drivers
The growing spending power of Chinese shoppers

Figure 7: Per capita income level in rural and urban, China, 2008-13
Gifting market exhibits strong prospects

Figure 8: Purchase purpose, April 2014
More promotions, please
China revises e-commerce laws to crackdown on fake products online
Shopping without borders
Market prospects

Figure 9: China fragrance market, value sales, 2009-19
Thinking from a global perspective

Figure 10: Best- and worst-case forecast of China retail value sales of fragrance, 2009-19
Forecast methodology

Segmentation and Market Shares

Key points
Women’s fragrance dominates the market

Figure 11: market value by segment, 2004-13
The enduring appeal of “Frenchness” in China

Figure 12: China fragrance market share, by value (%), 2009-13

Figure 13: Salvatore Ferragamo’s Signorina

Who’s Innovating?

Key points
Women’s fragrance dominates new product launches

Figure 14: New product launches, by top category in the fine fragrance china market, 2009-13
“Showing off” is the new luxury

Figure 15: New product launches, by top fragrance groups, 2009-13

Figure 16: Jo Malone Saffron Cologne Intense

Figure 17: Shanghai Vive Ye Shanghai The Legend

Figure 18: gf Cigarette No.1 Eau de classic Cologne, Q2 2013
All eyes on Burberry

Figure 19: Burberry rhythm
The proliferation of Tao brands
Scent Libraries popular in China

Figure 20: Demeter Scent Library, pizza roll on, Q1 2014

Companies and Brands

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