Boston, MA -- (SBWIRE) -- 08/18/2014 -- In 2013, two major companies, namely SC Johnson & Son and Procter & Gamble Vietnam Ltd had a dynamic year of competition when they launched their new Glade and Ambi Pur products, both with air-freshening and fabric-freshening features. These two new products adopt similar packaging designs and both have the best rack positions, which can be easily seen at major supermarket chains all around the country. In contrast, competitors went through a silent year with no remarkable innovations or marketing investments.

Competitive Landscape:

SC Johnson & Son dominated the air care category with a retail value share of 30% in 2013, an insignificant decrease from 2012. It is not easy for competitors to win more value share from SC Johnson & Son as its Glade air care brand has been a long-term prestigious name in the category. Moreover, the company has always been active in marketing and product development activities to preserve its dominant status. In 2013, SC Johnson & Son launched the new Glade product, which can freshen not only air but also fabrics, and attracted a considerable amount of consumers. The product is very useful as it can also be used to freshen sofas and helmets, which saves consumers some budget on buying separate surface care products.

View Full Report Details and Table of Contents

Industry Prospects:

Over the forecast period, air care is expected to experience a slightly accelerating trend, illustrated by the anticipated constant value CAGR of 2%. The positive effects of new multifunctional product launches in 2013 are expected to be ongoing over the forecast period as these products are perceived as really useful. Moreover, these products really accurately match consumers' demands and tastes, and are expected to attract more and more customers over the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Vietnam?
- What are the major brands in Vietnam?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Air Care in Belgium
- Air Care in France
- Air Care in Japan
- Air Care in Slovakia
- Air Care in the US
- Air Care in Estonia
- Air Care in South Africa
- Air Care in China
- Air Care in Hungary
- Air Care in Russia