Boston, MA -- (ReleaseWire) -- 07/16/2014 -- The popularity of Asian speciality drinks is due to the culture trends and habits of consumers in Malaysia. Popular Asian speciality drinks include grass jelly drinks and sugar cane. These drinks are widely consumed by Malaysians throughout the year. Thus, the demand for Asian speciality drinks remained stable throughout the review period.
Yeo Hiap Seng remains the leading player in Asian speciality drinks in 2013, with a 26% share of off-trade value sales. Yeo's Grass Jelly Drink, Yeo's Chrysanthemum Tea, Yeo's Sugar Cane and Yeo's Lychee Fruit Drink and even Yeo's Green Tea helped the company to maintain its leading position. The player benefits from a wide product line, while strong marketing and promotional activities engender brand loyalty.
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Over the forecast period, Asian speciality drinks is expected to register a healthy off-trade volume CAGR of 3%. It is likely to be attributed to the stable demand from Malaysian consumers who grew up drinking Asian speciality drinks and are familiar with the flavours. Cultural influences will continue to be one of the main factors that will continue to ensure the healthy off-trade volume growth over the forecast period.
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The Asian Speciality Drinks in Malaysia market research report includes:
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Our market research reports answer questions such as:
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- Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
- What recent packaging innovation and market trends have appeared in the past year?
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