Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Despite being a traditional product, bleach slowly but surely lost its position in Bulgaria over the review period and it accounted for a limited 2% share of total home care value sales in 2013.
Procter & Gamble Bulgaria remained the leading player in bleach in Bulgaria in 2013, in recording a three percentage point increase in retail value sales share to 38%. Hayat Bulgaria Chemical, which followed in second, saw a one percentage point loss of retail value sales share to 17% in 2013. These companies offered the most recognisable brands, Ace and Test, which occupied the leading positions in bleach throughout the review period.
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Bleach is expected to see a retail value sales decline over the forecast period, with a CAGR of -2% predicted, the worst performance of any home care category. Demand will remain mostly limited to lower income consumers, who do not tend to purchase the product in large volumes. Retail volume sales are expected to see a CAGR of 2% over the forecast period, compared to the CAGR of 3% recorded over the review period. Even in the biggest hypermarkets in the country, the variety of bleach products carried is not very wide, with no more than three brands stocked in most cases.
Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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If you're in the Bleach industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bleach in Bulgaria market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Bleach in Bulgaria?
- What are the major brands in Bulgaria?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Bulgaria?
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