Boston, MA -- (SBWIRE) -- 11/24/2014 -- There is a strong tradition for herbal remedies used for calming and sleeping in Bulgaria. However, in times of economic difficulty this tradition can pose a constraint to OTC calming and sleeping. Many consumers faced financial difficulties and economic worries at the end of the review period, due to high unemployment, sluggish economic growth and widening income disparity. Consequently, many consumers switched from packaged calming and sleeping products to lower-cost home-made remedies based on herbs such as valerian, hops, lemon balm and chamomile.

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Competitive Landscape

Farmak was the clear leader in calming and sleeping throughout the review period and accounted for close to 38% value share in 2013. This Ukrainian company has been present in Bulgaria for a long time, with its Validol brand being almost synonymous with calming and sleeping for many loyal Bulgarian consumers. The company lost share during the review period as a whole, however, dropping by around three percentage points from 2008 due to a lack of marketing support in Bulgaria.

Industry Prospects

The Bulgarian economy is expected to see a stronger performance in the forecast period, which should bolster disposable income levels and ease unemployment. As a result of these trends, many consumers are expected to switch from unpackaged herbs and home-made remedies to OTC calming and sleeping, seeking greater quality and efficacy. Thanks to this trend, overall sales are expected to see a strong 6% value CAGR at constant 2013 prices in the forecast period. This represents considerably stronger growth in comparison to the 1% CAGR seen during the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Bulgaria?
- What are the major brands in Bulgaria?
- What is the market size of Calming and Sleeping in Bulgaria?
- What are the major brands in Bulgaria?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Bulgaria use calming or sleeping products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions

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