Boston, MA -- (SBWIRE) -- 09/06/2012 -- The Chile tourism report examines the strong long-term potential currently being offered by the local tourism industry, but cautions that growth in tourist arrivals may moderate slightly from 2013 onwards, as tourists to Latin America may choose to travel to Brazil instead, given it is hosting the football World Cup in 2014 and then the Olympic Games is in Rio de Janeiro in 2016. That said, BMI remains highly optimistic about the longer-term picture for Chilean tourism.

The report also analyses the growth and risk management strategies being employed by some of the leading players in the Chilean tourism sector (airlines and hotel chains), as they seek to maximise the tremendous growth opportunities being offered by the local market at the present time.

View Full Report Details and Table of Contents

In 2011, a total of 3,069,792 tourists visited Chile, an increase of 11% according to data from the Servicio Nacional de Turismo Chile (Sernatur). This was just above BMI's forecast of a 10% increase for the full year and is a new record figure for annual tourist arrivals.

Looking at trends so far in 2012, arrivals over the first half increased by 15% year-on-year (y-o-y) to reach 1,850,048, according to figures from Sernatur. Arrivals from South America showed the strongest growth, up by 18% to 1,403,500. There have been significant increases in arrivals from Argentina, wjhich provided 779,963 tourists, up by 25.8% y-o-y, and Brazil, with 177,215 visitors, up by 22.3% y-o-y. This is despite Argentina's own economy slowing rapidly in 2012, which BMI thought might act as a demand suppressant.

For 2012, Sernatur has indicated that it will focus on the following 'priority' markets: Argentina, Brazil, France, Germany, Spain, the UK and the US, where it will be launching more marketing campaigns. The Chilean authorities are also looking to boost arrivals from Colombia, Peru and Australia. In H112, arrivals from Colombia went up by 30% y-o-y and arrivals from Australia increased by 32.7%, suggesting the new marketing campaigns are bearing fruit.

Over the last quarter, BMI has revised the following forecasts and views:

- BMI has made an upwards revision to its 2012 tourist arrivals forecast, from 12% to 15%. This should mean tourist arrivals reach a new record of 3.53mn by the end of the year.
- BMI has included a new profile for Latam Airlines, including SWOT analysis, which can be found in the Company Profiles chapter of this report.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Chile Tourism Report Q4 2012
- Croatia Tourism Report Q4 2012
- Czech Republic Tourism Report Q4 2012
- Czech Republic Tourism Report Q4 2012
- Brazil Tourism Report Q4 2012
- United Kingdom Tourism Report Q4 2012
- India Tourism Report Q4 2012
- Japan Tourism Report Q4 2012
- Japan Tourism Report Q4 2012
- China Tourism Report Q4 2012