Boston, MA -- (SBWIRE) -- 09/09/2014 -- Fragrances being one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 14% in 2013. A low unemployment rate, easy access to credit and the average Chilean having more purchasing power, plus more special offers and smaller versions of brands by retailers/manufacturers, have also encouraged consumers to trade up and start shifting to more premium fragrances.

Competitive Landscape

Cosmeticos Ebel SA was number one in 2013 with a 17% value share. The ability of this company to reach different consumers from all segments with its three brands, L'Bel, Esika and Cyzone, is the key factor behind its success.

Industry Prospects

Even though premium fragrances, with an increase of 14%, recorded faster growth than mass offerings at 11%, the increasing quality of mass brands, along with the use of celebrities to market the products, may spur sales of mass products in coming years. This is especially considering a probable deceleration of the national economy over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Chile?
- What are the major brands in Chile?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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