Boston, MA -- (SBWIRE) -- 02/05/2015 -- Growth rates in 2014 are almost identical to those in 2013: 2% increase in current value sales, 3% decline in number of outlets and 1% increase in selling space. Compared to the review period, value sales are better off, mostly as the events over the review period were marked by a sharp decline in 2009 and 2010. Grocery strictly behaves in line with the dynamics in the general economy, as consumer purchasing power is dictated by now weakened disposable household incomes.

Competitive Landscape

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Agrokor dd, the biggest Croatian company, was already the leader in grocery retailing with a 25% share of value sales, thanks to its Konzum and Tisak brands. By merging with Mercator, the lead is extended to 31% in 2014.

Industry Prospects

Despite all the fuss about consolidation, grocery retailers is not expected to see growth in sales: Over the forecast period, sales, at constant 2014 price, may even decline marginally. The reason for this is an overall pressure on prices to go down, either via trading down to private label, or via cheaper imports from EU countries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Croatia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How is grocery retailing performing in Croatia?
- Are consumers switching towards more convenient grocery channels?
- Are independent and family run grocery stores coming under pressure in Croatia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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