Boston, MA -- (ReleaseWire) -- 06/10/2014 -- Steam generators/ironing systems grew by 5% in volume in 2013, which outpaced the 1% growth in 2012. Americans are choosing steam generators/ironing systems as a way to help them control the wrinkles in their clothes. Steam offers a better way to decrease wrinkles and makes ironing more efficient. Steam generator irons are better than traditional steam irons, as they are more efficient and cut ironing time.
Russell Hobbs? Black & Decker remained the market leader in 2013, although it remained stagnant in terms of growth,retaining its 28% market share. SEB North America?s Rowenta increased itsshare slightly in 2013, from 22% to 23%, growing by almost 3% in volume.
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Irons are expected to remain fairly stagnant in terms of volume over the forecast period; however, value is expected to experience a 2% CAGR in constant terms between 2013 and 2018. The average unit price is expected to increase by just over US$2 over the forecast period.
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