Boston, MA -- (SBWIRE) -- 08/15/2014 -- In 2013 plus size jeans were offered by several brands, mostly in department stores and through catalogue sales. The overweight and obesity problems amongst the Mexican population is the main driver for textile and apparel companies to develop functional and trendy garments which women use in order to feel more confident. Some of these brands are Oh! Pomp, Magic Pomp, Sexy Jeans and Britos and they claim that when wearing these jeans their body will present a better figure.

Competitive Landscape:

In 2013 the GBO Inditex, Industria de Diseno Textil SA de CV (Inditex) was the leading company in sales of jeans with a value share of 8%. It was followed by private label and Levi Strauss & Co, with value shares of 7% and 6%, respectively. Grupo Inditex represents the popular brands Zara, Bershka, Pull & Bear and Massimo Dutti, Stradivarius and Uterque. Levi Strauss with its popular brand Levi's is recognised as a jeans specialist.

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Industry Prospects:

Plus sizes are expected to become increasingly important to Mexican consumers through the forecast period, due to the problems with obesity in the country. More stores are expected to carry plus sized garments and to increase their selection of Large and Extra Large sizes to accommodate the growing average size of the Mexican population.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Jeans in Mexico?
- What are the major brands in Mexico?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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