Boston, MA -- (SBWIRE) -- 02/05/2015 -- Since the removal of the 10% sales tax on all mobile phones in Malaysia in 2010, the growth of mobile phones has been on a positive and upward trajectory. Recognising the large growth potential in Malaysia, a rising number of phone manufacturers started entering the country, leading to a high concentration of mobile phone sets towards the end of the review period. This intensifying competition pushed down the prices for mobile sets, thereby narrowing profit margins for phone manufacturers. There is also a rising 3G uptake in Malaysia as smartphones and data services become more affordable to the consumers. Coupled with the rising affluence and availability of low cost devices, 3G service is gaining traction in the nation. Moreover, more Malaysian operators are pushing for the launch of next generation LTE 4G services, upon receiving the requisite operating licences in 2012.

View Full Report Details and Table of Contents

Competitive Landscape

Samsung Malaysia Electronics retained its dominance in mobile phones, exhibiting the largest increase in its volume. It achieved 54% volume share in 2013, and this strong performance is largely attributed to its frequent new product launches such as the Galaxy S4 and Galaxy Note 3. Its aggressive marketing campaigns, with celebrity endorsements and product placement strategies, helped raise awareness and customer advocacy for its new products.

Industry Prospects

Over the forecast period, the volume sales of mobile phones are expected to follow a positive trajectory, albeit at a slower growth than over the review period. As a result of the high penetration rate of mobile phones by the end of the review period, demand will turn lower, supported mainly by the replacement and upgrade of existing mobile phones. The primary drivers of the volume growth for mobile phones will be population growth, with a marginal contribution by low-income rural consumers taking up mobile services for the first time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Mobile Phones in Malaysia?
- What are the major brands in Malaysia?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Wireless research reports at Fast Market Research

You may also be interested in these related reports:

- Mobile Phones in Poland
- Mobile Phones in France
- Mobile Phones in Germany
- Mobile Phones in Chile
- Mobile Phones in Japan