Boston, MA -- (SBWIRE) -- 01/23/2015 -- Overall, mobile phones are expected to grow by 6% in retail volume terms in 2014, mainly driven by positive demand for smartphones in Singapore. Singapore?s well-developed information technology (IT) infrastructure and government plans to supply and improve broadband connectivity nationwide continue to sustain the growth of and demand for smartphones. Initiatives such as Wireless@SG, launched in 2006, and 4G launched near the end of 2013, sought to meet the needs of growing smartphone users and demand for broadband services. In addition, the affordability of telecommunications equipment in Singapore also encourages both new and existing consumers to purchase mobile phones.

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Competitive Landscape

Nokia Pte Ltd dominated the feature phones category at the end of the review period holding a 55% volume share in 2013. Nokia has become a familiar name for many local households and its brand remained sound among generations due to its market leadership prior to 2010, with its wide range of feature phones. At present Nokia maintains its presence by being easily available in telco-operated stores and convenience stores such as 7-11. Nonetheless, Nokia has dropped its overall share due to falling demand for feature phone in a developed country such as Singapore. This was further accelerated by the slow response to its Lumia windows phone, as consumers gave their support to Samsung and Apple.

Industry Prospects

The mobile phone category is predicted to grow in retail volume terms at a CAGR of 3% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Mobile Phones in Singapore?
- What are the major brands in Singapore?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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