Boston, MA -- (SBWIRE) -- 08/19/2014 -- While the economic recovery in 2013 was weaker than expected, there was still a marked improvement over conditions in 2012. Women are less brand-loyal and more dependent on the economy when shopping for clothing. As a result of the weak economy, there was an increase in the tendency for women to wait for promotions or shop for cheaper products through online channels, hypermarkets and other non-grocery retailers such as night markets and street vendors.

Competitive Landscape

Among all womenswear, Taiwan Wacoal, Triumph Taiwan and Audrey Taiwan led sales in 2013, with their respective Wacoal, Triumph and Audrey brands accounting for 3%, 3% and 2% share of value sales. All three brands are well-established female underwear products that have a prominent presence in department stores and apparel specialist retailers nationwide. As women's underwear is much less fragmented than the overall category, these three brands have built strong positions over the years.

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Industry Prospects

Womenswear is predicted to record a 1% value CAGR at constant 2013 prices over the forecast period due to Taiwanese consumers' increased preference for fast fashion. Taiwan's economy is expected to perform better over the forecast period, with consumer confidence and disposable incomes set to increase. As a result, womenswear is predicted to register positive value growth as women generally tend to shop by impulse and spend more when the economy is healthy. Furthermore, internet retailing is expected to maintain rapid growth - a development that will result in higher competition and lower prices for companies that offer womenswear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in Taiwan?
- What are the major brands in Taiwan?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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