Harrisburg, NC -- (SBWIRE) -- 02/12/2019 -- Global Marketing Analytics Market report provides a unique tool for evaluating the Market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets capacities and on the changing structure of the Marketing Analytics.
The global marketing analytics market was valued at USD 2.09 billion in 2017, and is expected to reach a value of USD 4.4 million by 2023, at a CAGR of 13.17 %, during the forecast period (2018 - 2023).
The report presents the market competitive landscape and a corresponding detailed analysis of the major vendor/key players in the market. Top Companies in the Global Marketing Analytics Market: IBM CORPORATION, MICROSOFT CORPORATION, ORACLE CORPORATION, WIPRO LIMITED, ACCENTURE PLC, ADOBE SYSTEMS INCORPORATED, SAS INSTITUTE INC., TERADATA CORPORATION, MCKINSEY & COMPANY, PEGASYSTEMS INC., EXPERIAN PLC, NGDATA, CMG (CUSTOMER MARKETING GROUP) and others.
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Key Developments in the Market
- March 2018: Alight Analytics has launched Sports marketing solutions for sporting brands such as National Basketball Association and the Memphis Grizzlies.
- March 2018: Amobee has launched custom build algorithms for marketers, which account custom built predictive, people-based scores to influence real time bids
Growing Marketing Budgets for Marketing Emphasize the Need for Marketing Analytics
Marketing budgets all around the globe have been increasing. In a survey conducted at annual Marketing Budgets Report 2016, conducted by Oracle Marketing Cloud about 72% of the digital marketing budgets have been increasing. In the same survey, about 54% of the people have responded as hiring people into their digital marketing schemes indicating potential for analytics in marketing. Many marketers have been interested in increasing investments in digital marketing, owing to increasing internet penetration, and growing social media.
Consumers between 18 and 35 years old have been nearing the peak in careers into a high-spending life stage and have been contributing to the increasing households. This is now the living generation with highest population share, this generation spends an average of USD 600 billion a year. Brands will grow digital investment in order to connect with this millennial population. Owing to such trends there have been increasing investments in budgets as the potential spending power of the population has been increasing.
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North America has a High Spending for Market Analytics
North America is one of the largest markets for technology-based solutions. North America is a strong player is development and implementation of new technologies. This implementation of new technologies is driven by the need for tracking data patterns in order to track the performance of the business and take strategic informed decisions. United States is the major shareholder in the North America region. The industrial sector is on steady growth, along with increasing influence of internet on sales of industrial goods, hence, the increased demand for business intelligence and analytics solutions.
Influence of the Marketing Analytics market report:
-Comprehensive assessment of all opportunities and risk in the Marketing Analytics market.
-Marketing Analytics market recent innovations and major events.
-Detailed study of business strategies for growth of the Marketing Analytics market-leading players.
-Conclusive study about the growth plot of Marketing Analytics market for forthcoming years.
-In-depth understanding of Marketing Analytics market-particular drivers, constraints and major micro markets.
-Favourable impression inside vital technological and market latest trends striking the Marketing Analytics market.
The report has 150 tables and figures browse the report description and TOC:
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Reasons to Purchase Marketing Analytics Market Report:
- Current and future market outlook for Marketing Analytics in developed and emerging markets
- Analyzing various perspectives on the market with the help of Porters five forces analysis
- The segment that is expected to dominate the market
- The regions that are expected to witness the fastest growth during the forecast period
- Identify the latest developments, market shares, and strategies employed by the major market players
- 45 days analyst support, along with the Market Estimate sheet in Excel.
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