Arden, NC -- (ReleaseWire) -- 02/26/2014 -- TickleTrain recently posted a blog about effective ways to establish and run a drip email marketing campaign. The goal of a drip email marketing campaign is to bring possible customers thorough the sales conversion channel. Each email gets the recipient one step closer to becoming a paying customer.
In Best Practices In Drip Email Marketing, TickleTrain focuses on the importance of targeting certain demographics in the customer pool. The key to success is to define your target market and reach out to them. Sending email marketing messages to random recipients is unlikely to lead to conversion. It is crucial to send strong, informative content in each email message. Your target audience can also be segmented by age, gender, income and other factors.
TickleTrain advises business owners to use catchy titles and easy to read paragraphs in their drip email marketing content. It is also sensible to use non-mail based tools and techniques to advertise to the same target market. Potential resources include Facebook posts, tweets and text messages. Getting creative attracts more attention.
Finally, measure and track the data you gather through marketing campaigns. Ensure you follow-up on all email messages and inquiries. The innovative TickleTrain tool makes it easier to effectively maintain drip email marketing campaigns.
TickleTrain simplifies the process of following up on email messages. They help business customers save time and recapture possible lost revenues by automatically sending customized follow-up emails.
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