San Diego, CA -- (SBWIRE) -- 11/24/2014 -- Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts.
Looking at the various channels Home Depot uses, Mod Girl® details the ways the Home Depot team has leveraged online communities, how-to YouTube videos, a strong Twitter and Facebook presence, and clever Vine videos. By integrating their online efforts with what is happening in stores, the aligned efforts are yielding a great ROI.
For all their channels, Home Depot takes a unique approach to content creation. For their blog, they utilize store associates who contribute posts in their area of expertise. This way, content is fresh and applicable based on what Home Depot customers are looking for and asking about.
Key takeaways for other brands looking to have similar success include: knowing your audience and offering useful, applicable, and helpful information, use social media to connect to customers, get better on YouTube for better SEO, building authority with content, and letting your brand’s personality shine.
Mandy McEwen, Founder and President of Mod Girl Marketing says, “Home Depot has proven that strategic, engaging content reaps rewards in terms of sales. Not all companies have the resources to mobilize this type of strategy, and that’s where we can help.”
To read the full post “How Home Depot’s Marketing Strategy is Paying Off” visit http://www.modgirlmarketing.com/home-depots-marketing-strategy-paying/.
For help boosting your marketing efforts, contact Mod Girl Marketing or Mandy McEwen.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.