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Media Consumption Habits in UK 2014: Report Overview

MarketResearchReports.Biz announces addition of new report “Media Consumption Habits - UK - June 2014” to its database

 

Albany, NY -- (ReleaseWire) -- 06/24/2014 -- MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Media Consumption Habits Market" UK - 2014

Video content spreads globally now. But when demand exceeds licensed supply options, illegal pirating means content spreads anyway, to communities who can become highly engaged with merchandising opportunities even if the content in question remains unavailable in their territory.

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Table of Content

Introduction

Definitions
Relevant Mintel reports
Televisions and pay-TV services
Digital and physical music and video
Newspapers, magazines and e-books
Forecasts
Abbreviations

Executive Summary

The markets
The consumer
Music and video purchased
Figure 1: Music and video purchased by consumers, March 2014
Newspapers, magazines and e-books purchased
Figure 2: Newspaper, book and magazine purchases, arranged by category March 2014
Daily use of media
Figure 3: Daily use of media content for at least one hour, March 2014
Interactions with media whilst watching/reading/listening to it
Figure 4: Consumer interactions with media whilst watching/reading/listening to it, March 2014
Figure 5: Average number of hours consumers spend watching/listening to/reading media each day, March 2014
Discovery of new media
Figure 6: Media discovery methods, March 2014
What we think

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Issues and Insights

Video communities are spontaneous, global and general
The facts
The implications
Books are underused as a way of building brand awareness
The facts
The implications

Trend Application

Trend: Click and Connect
Trend: Life Hacking
Mintel Futures: East Meets West

Markets

Key points
Televisions and pay-TV services
TV market value will improve after difficult few years
Figure 7: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2008-18
Music and video
Market to move into growth spurred by digital reliance
Figure 8: Forecast value of music and video sales (at current prices), 2008-18
Figure 9: Physical and digital album sales, Q1 2013
Newspapers and magazines
Print circulations drop by a third in five years
Figure 10: Total UK annual newspaper and magazine circulation, 2008-18
Books and e-books
Digital boosts total book business
Figure 11: UK consumer book market, by value, 2008-18

Who’s Innovating?

Key points
Sainsbury’s offers free e-book on download of Tom Hanks film
Sky Movies offers free DVD
Songza builds in environmental data to playlists
Unglue.it removes copyright after revenue targets have been hit

The Consumer – Music and Video Purchased

Key points
Music and video purchased by consumers
Figure 12: Music and video purchased by consumers, March 2014
Figure 13: Music and video purchased by consumers, by most recently purchased, March 2014
Less than half of over-65s have never bought digital music and video
Figure 14: Proportion of over-65s who have never interacted with digital video services, March 2014
Children have a big impact on video purchase
Figure 15: Purchase of music and video by consumers with children in the household, March 2014
Relatively high crossover between physical and digital music and video purchase
Figure 16: Crossover purchase of physical and digital music and video purchase, March 2014
Pay-TV buyers least likely to buy any other media
Figure 17: Colour-graded audio-visual media cross-purchases, by row, March 2014

The Consumer – Newspapers, Magazines and Books Purchased

Key points
Equal proportions of consumers purchase books and newspapers
Figure 18: Newspaper, book and magazine purchases, March 2014
Figure 19: Newspaper, book and magazine purchases, by most recently purchased, March 2014
Men more likely to engage with printed text
Figure 20: Gender breakdown of printed media purchases, March 2014
Digital buyers have highest cross-platform engagement
Figure 21: Colour-graded printed media cross-purchases, by row, March 2014

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The Consumer – Daily Use of Media

Key points
Half of consumers now buy digital media
Figure 22: Purchase of physical and digital media, March 2014
More consumers interact with books than newspapers daily
Figure 23: Daily use of media content (for at least one hour), March 2014
Clear age split on frequent media usage
Figure 24: Use of media content for at least an hour a day, by age, March 2014
Regular print media readers reliant on physical product
Figure 25: Purchase of physical or digital newspapers and magazines, by use of newspapers and magazines for at least one hour each day, March 2014
Reading given less time than audio/visual media
Figure 26: Average number of hours consumers interact with media each day, March 2014
Figure 27: Number of hours per day spent watching/listening to/reading media, March 2014
Strong response to newspapers and magazines from the under-35s
Figure 28: Average number of hours spent watching or reading or listening to media each day, by age, March 2014
Children have little impact on duration of engagement
Figure 29: Average hours spent watching/reading/listening to media each day, by age of children in the household, March 2014

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