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Mobile Ad Spending Market to Grow at a CAGR of 44.67% by 2016

Global Mobile Ad Spending Market 2016 report profiles key vendors Apple Inc., Facebook Inc., Google Inc., Pandora Media Inc., Twitter and Millenial Media Inc.

 

Dallas, TX -- (ReleaseWire) -- 03/06/2014 -- Analysts forecast the Global Mobile Ad Spending market to grow at a CAGR of 44.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing number of smartphone users. The Global Mobile Ad Spending market has also been witnessing an increase in in-app advertising. However, increasing privacy issues could pose a challenge to the growth of this market.

The Global Mobile Ad Spending Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in North America, Asia Pacific, Western Europe, and the Rest of the World; it also covers the Global Mobile Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Apple Inc., Facebook Inc., Google Inc., and Pandora Media Inc.

The other vendors mentioned in the report are Millenial Media Inc. and Twitter Inc.

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Key questions answered in this report:

What will the market size be in 2015 and at what will be the growth rate?

What are key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by key vendors?

What are the strengths and weaknesses of each of these key vendors?

Table Of Contents

01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

Market Research Process

Research Design

Research Methodology

05. Scope of the Report

Market Overview

Product Offerings

06. Market Landscape

06.1 Global Mobile Ad Spending Market

Market Size and Forecast

06.2 Global Mobile Ad Spending Market vs. Other Online Ad Spending market

Market Size and Forecast

07. Market Segmentation

07.1 Segmentation by Industries

07.2 Segmentation by Ad Formats

07.3 Segmentation by Platform

07.4 Five Forces Analysis

08. Geographical Segmentation

08.1 Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)

08.2 Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)

08.3 Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)

08.4 Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)

09. Key Leading Countries

USA

Japan

UK

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis

17.1 Apple Inc.

Business Overview

Key Information

SWOT Analysis

17.2 Facebook Inc.

Business Overview

Key Information

SWOT Analysis

17.3 Google Inc.

Business Overview

Key Information

SWOT Analysis

17.4 Pandora Media Inc.

Business Overview

Key Information

SWOT Analysis

List of Exhibits

Exhibit 1: Market Research Methodology

Exhibit 2: Global Mobile Ad Spending market 2012-2016 (US$ billion)

Exhibit 3: Global Mobile Ad Spending market vs. Other Online Ad Spending market (percentage)

Exhibit 4: Global Mobile Ad Spending market vs. Other Online Ad Spending market (US$ billion)

Exhibit 5: Global Mobile Ad Spending market Segmentation by Industries 2012

Exhibit 6: Global Mobile Ad Spending market Segmentation by Ad Formats 2012

Exhibit 7: Global Mobile Ad Spending market Segmentation by Platform 2012

Exhibit 8: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (percentage)

Exhibit 9: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (US$ billion)

Exhibit 10: Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)

Exhibit 11: Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)

Exhibit 12: Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)

Exhibit 13: Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)

Exhibit 14: Global Mobile Ad Spending market Segmentation by Vendors 2012