Ocean View, DE -- (SBWIRE) -- 05/05/2020 -- The surging demand for low-cost data and calling services will propel the MVNO market growth during the next six years. The growing demand for low-cost data and calling services is encouraging the providers to purchase network services from the network operators at wholesale rates and sell them as refurbished bundled services at new rates. These providers launch services and bundles that are innovative and appeal to the niche customers due to their flexibility. These companies address the requirements of the customers with a range of offerings. Based on price, these providers attract customers, propelling the MVNO market growth. For instance, Mint in the U.S. operates on the network of T-Mobile and offers attractive low-cost plans.
The growing penetration of smartphones and increasing need for data are propelling the industry growth. According to the United Nations, approximately 3.5 billion people were using internet by the end of 2016 across the globe. With growing urbanization, the population using the internet is increasing rapidly, increasing the data traffic exponentially. The increasing number of subscribers is encouraging MNOs to seek aid from the virtual service providers, increasing the MVNO market growth.
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The reduction in the Average Revenue Per User (ARPU) is compelling the companies to offer differentiated services. MNOs are also allowing the virtual operators to buy network capacities and offer customized solutions to the customers to cater to their requirements, propelling the MVNO market. With these services, the companies are increasing their brand loyalty in the low-ARPU scenario.
The Europe MVNO market is expected to hold the majority share of around 45% by 2024 due to the presence of a large number of players in the region. The industry in the region is characterized by regulations such as Roam Like At Home that is strengthening the industry growth in the region and attracting foreign investments. Technological advancements, such as virtualization, digitization, and eSIM technology, are allowing the companies to provide innovative products and services.
India MVNO market is expected to witness a significant growth due to the favorable regulatory landscape. In May 2016, on the recommendations from the Telecom Regulatory Authority of India (TRAI), the Department of Telecommunications (DoT) issued guidelines to grant the Unified License for the MVNOs. Under this license, the virtual operators will be treated as extensions of the network operators and allow the virtual operators to enter into agreements with multiple network operators. This will attract an increasing number of players in the industry, propelling growth.
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Some of the key players in the MVNO market are Boost Mobile, Consumer Cellular, Drillisch Telecom, FreedomPOP, GiffGaff, Lyca Mobile, Red Pocket Mobile, Talktalk, Truphone, and Straight Talk. The common strategy incorporated by the players is price differentiation to attract an increasing number of customers, particularly the value-conscious customers. These companies are offering services that are particularly designed for the customers, who seek deals that are optimized across the services they require.
Table of Contents (ToC) of the report:
Chapter 4. MVNO Market, By Business Model
4.1. Key trends in MVNO by business model
4.2. Full MVNO
4.2.1. Market estimates and forecast, 2013 – 2024
4.2.2. Market estimates and forecast by region, 2013 – 2024
4.3. Light MVNO
4.3.1. Market estimates and forecast, 2013 – 2024
4.3.2. Market estimates and forecast by region, 2013 – 2024
4.4. Service provider MVNO
4.4.1. Market estimates and forecast, 2013 – 2024
4.4.2. Market estimates and forecast by region, 2013 – 2024
4.5. Branded reseller
4.5.1. Market estimates and forecast, 2013 – 2024
4.5.2. Market estimates and forecast by region, 2013 – 2024
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