Boston, MA -- (SBWIRE) -- 08/07/2014 -- Although the cigar category in Portugal is developing dynamically, it remains a small niche in terms of total tobacco sales. Many consumers still regard cigars as expensive items to be smoked only on special occasions rather than on an everyday basis.

In addition, smoking a cigar is often seen as rather extravagant and is associated with snobbish behaviour and a superior attitude. Nonetheless, the situation is slowly changing and smoking a cigar or cigarillo is becoming the domain of an expanding audience. More people are reaching for such products, being more open to trying out new smoking experiences for a variety of reasons, including travelling more and exploring new products and ways of social entertainment, the increasing widespread distribution of high-quality cigars in Portugal, as well as the growing number of new product developments across all price segments, resulting in cigars and cigarillos becoming more accessible to consumers in different income groups.

View Full Report Details and Table of Contents

Competitive Landscape:

Empor - Importac¸ao SA, the Portuguese subsidiary of Altadis SA, continued to be the leader in cigars excluding cigarillos in 2013. The company offers some of the main cigar brands in Portugal. The category is still dominated by Cuban cigars, while 'puros' from the Dominican Republic command a smaller share of sales. Empor offers all the main global brands from the world-famous Cohiba, positioned at the top end of the category, to the more affordable Jose' L Piedra and Romeo y Julieta. The company accounted for a 5% volume share of cigars in 2013 and an 88% share of cigars excluding cigarillos. In cigarillos, the leading company in 2013 was Scandinavian Tobacco Group Iberia SA with a 41% volume share and a 40% share in the wider cigar category. The company's success is mainly based on its well-established and popular Cafe' Cre'me brand, in which the company continues to invest. Arnold Andre Cigars GmbH & Co KG, the company which distributes the Clubmaster brand, ranked second in cigarillos in 2013 with a volume share of 27%.

Industry Prospects:

Cigarillos looks set to remain the most dynamic performer, with volume and constant value sales expected to grow at CAGRs of 4% and 5% respectively. The fact that cigarillos are much cheaper and smoked much more frequently than other types of cigars will help to sustain the positive development of the category. The increasing popularity of cigarillos (including flavoured products) among women and social smokers will also fuel growth in volume and constant value sales, as will new product developments. At the same time, the category will continue to benefit as some Portuguese switch from cigarettes to cigarillos in the hope that this will help them to reduce their overall tobacco consumption, thereby saving them money and improving their health.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigars in Portugal?
- What are the major brands in Portugal?
- What are the main distribution channels for cigars in Portugal and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Portugal?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cigarillos, Cigars Excluding Cigarillos.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Cigars in Finland
- Cigars in Spain
- Cigars in Switzerland
- Cigars in France
- Cigars in Australia
- Cigars in Belgium
- Cigars in Chile
- Cigars in Colombia
- Cigars in Egypt
- Cigars in Venezuela