Boston, MA -- (ReleaseWire) -- 07/18/2014 -- Hair care categories contain products very different from one another. Over the review period, all the sub-categories witnessed serious development and it can be concluded that maturity of hair care is comparable to that in Western European countries with bigger markets and higher disposable income. As in the majority of beauty and personal care categories, Bulgarians have become more concerned about what they are buying and a varied product portfolio is needed in order to lure wider groups of people into purchases.
Hair care leaders were L'Oreal Bulgaria EOOD, Procter & Gamble Bulgaria EOOD and Henkel Bulgaria EOOD with 22%, 15% and 10% of the current value sales, respectively. Those were the companies with the most extensive product portfolios and with significant presence in the most profitable categories, such as shampoos and colourants. Their umbrella brands - Elseve, Garnier, Wash & Go, Pantene, Syoss and Schwarzkopf, among others, have built great relationships with customers because of their great quality and frequent promotions.
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Hair care will see marginal growth over the forecast period at constant 2013 prices, compared to the negative CAGR of 1% recorded over the review period. Unit prices will also change slightly because of the low brand loyalty in the category and the similar features and benefits offered by the majority of products. Still, prices will go a bit up in correspondence with the inflation rates. Value sales will mainly be driven by new product developments and a slowing rate of decline in terms of volume sales.
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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If you're in the Hair Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Bulgaria market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Hair Care in Bulgaria?
- What are the major brands in Bulgaria?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?
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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
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