Boston, MA -- (SBWIRE) -- 02/05/2015 -- Retail volume sales of irons are expected to fall by 7% in 2014 due to rising taxes and declining disposable income levels across all segments of Egyptian society. This continues to inflate the manufacturing cost of local producers, while imported irons face falling demand as the unit prices of all imported products are rising to exchange rate fluctuations.

Competitive Landscape

National Army Factories is set to maintain its leading position in irons in Egypt during 2014 with a 56% volume share. In addition, National Army factories recorded a one percentage increase in its volume share in irons in 2014, a trend which can be explained by the fact that the riots and civil unrest played Egypt during 2013 unabated during 2014. El Araby Group is expected to maintain second position in the category during 2014 with an 11% volume share, followed by Mantronix with an 8% volume share, De?Longhi with a 4% volume share and JAC Power Group with a 2% volume share.

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Industry Prospects

The influence of traditional steam irons is expected to increase in Egypt over the forecast period, mainly at the expense of traditional dry irons. Traditional steam irons are set to become increasingly popular among newlyweds. The only potentially negative influence on this trend is set to be the relatively high unit prices charged for the, which could prove a sticking point for many consumers if the economic conditions in Egypt do not improve substantially before the end of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Irons in Egypt?
- What are the major brands in Egypt?
- What is the most common cooking appliances in Egypt?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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