Boston, MA -- (ReleaseWire) -- 07/03/2014 -- The increase in interest in keeping a clean home with effective products boosted surface care sales in 2013. The increased use of specific products to clean each area of the home has resulted in a rise in demand within areas like bathroom cleaners and kitchen cleaners. Despite the deterioration of purchasing power registered in 2013, surface care demand in general remained stable since people are aware of the importance of keeping their house disinfected. Meanwhile, this trend negatively impacted bleach, which is commonly used as a disinfectant in Argentina.
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SC Johnson & Son led sales within surface care in 2013 with a retail value share of 40%. The company's success can be attributed to the strength of its Lysoform, Mr. Musculo, Ceramicol and Echo brands. The company is the sales leader in areas like floor cleaners, households antiseptics/disinfectants and window/glass cleaners and has a wide distribution network and constantly invests in advertising.
Surface care will lead growth over the forecast period. According to industry sources, surface care is poorly developed and has high growth potential. With the exception of wash and wax floor cleaners, all surface care areas will register positive growth over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Argentina with research from Euromonitor's team of in-country analysts.
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If you're in the Surface Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Surface Care in Argentina?
- What are the major brands in Argentina?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?
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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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