Boston, MA -- (SBWIRE) -- 08/12/2014 -- Hong Kong has a strong tea drinking culture, and consumers view tea as having many beneficial properties. Consumers became increasingly health-conscious, and took to RTD tea to maintain a healthier lifestyle. Consumers were also spoilt for choice with the wide variety of RTD tea available.

Competitive Landscape

Vitasoy International Holdings Ltd led sales with 42% off-trade value share. This was largely due to the strong brand equity of its brand Vita. It also engaged in frequent promotional campaigns to attract consumers.

Industry Prospects

RTD tea is expected to perform well over the forecast period as drinking tea is embedded in Hong Kong's culture, and RTD tea appeals to consumers due to its wide availability and convenience. As consumers become increasingly health-conscious, they are likely to take to RTD tea as it is viewed as a healthier beverage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Tea in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What flavors of RTD Tea, like green tea, are the most popular in Hong Kong, China?
- Who is the consumer profile of RTD tea drinkers in Hong Kong, China?
- What are the key on-trade market trends for RTD Tea sales and how these are changing?
- What is the key on-trade distribution channel for Hong Kong, China?
- Are fountain sales available for RTD Tea in Hong Kong, China?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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