Boston, MA -- (SBWIRE) -- 11/24/2014 -- Towards the end of the review period, the government and consumers in Vietnam became more aware and concerned about food safety and hygiene. In early 2013, the circular 30/2012/TT-BYT regulations on food safety conditions for street stalls/kiosks came into effect. The majority of street stalls/kiosks in Vietnam are small family businesses and have traditionally not been subject to food hygiene standards. As a result, this development might help improve food hygiene standards within street stalls/kiosks. Furthermore, the government has not shown great enthusiasm to develop street stalls/kiosks foodservice due to its desire to maintain the beauty of the city landscape. As a result, in 2013 the area recorded the lowest value growth rate within consumer foodservice.

Competitive Landscape

In 2013, Banh Mi Que brand led sales within chained street stalls/kiosks, recording a value share of 80%. However, the chain reduced its number of outlets at the end of the review period ? a development which resulted in the company losing value share gradually. Banh Mi Que is popular thanks to its affordable prices and the familiar taste of the Vietnamese baguette. Furthermore, many consumers perceive this brand?s food safety and hygiene standards as being higher than those of other street stalls/kiosks.

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Industry Prospects

Street stalls/kiosks will remain one of the most popular channels in Vietnamese consumer foodservice, mainly thanks to the culture, traditions and preferences of consumers. Furthermore, cheap prices, authentic tastes and convenience are other key factors which will support growth over the forecast period. Indeed, in-line with increasing health and wellness awareness, street operators are predicted to focus more on food safety and hygiene in order to stay competitive and win back consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Street Stalls/Kiosks in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Street Stalls/Kiosks in Vietnam?
- What are the major brands in Vietnam?
- How prevalent are chained street stalls or kiosks in Vietnam?
- Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
- What is the average sales per outlet for an independent street stall/kiosk in Vietnam?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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