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New Market Report: Travel and Tourism in Greece: Key Trends and Opportunities to 2016

Recently published research from Timetric, "Travel and Tourism in Greece: Key Trends and Opportunities to 2016", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 09/14/2012 -- Greece is the 17th most visited country in the world and ranked 19th in tourism receipts globally in 2011. The Greek travel and tourism industry contributed 16.5% to national GDP in 2011, and directly accounted for 18.4% of the country's total employment. During the review period the total number of trips undertaken by residents, both domestic and outbound, registered a CAGR of -6.47%. This decrease was primarily attributable to the economic downturn, high unemployment rate, and austerity measures imposed by the government. Inbound tourism reached record levels in 2011 mainly driven by the competitive prices of travel products and political unrest in northern Africa. The European region accounted for 92% of total arrivals in 2011.

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Key Highlights

- Greece is the 17th most visited country in the world and was ranked 19th in tourism receipts globally in 2011.
- The Greek travel and tourism industry contributed 16.5% to national GDP in 2011, and directly accounted for 18.4% of the country's total employment
- The value of international tourism receipts increased by 9.4% from EUR9.6 billion (US$12.1 billion) in 2010 to EUR10.5 billion (US$13.2 billion) in 2011.
- The popularity of cruise tourism to Greece is rising steadily, with the number of cruise passengers visiting the country increasing from 2 million in 2005 to 6 million in 2011.
- In 2012, The Ministry of Culture and Tourism and the European Commission signed a memorandum of understanding to strengthen tourist flows between South America and Europe.

Scope

This report provides an extensive analysis related to tourism demands and flows in Greece:

- It details historical values for the Greek tourism industry for 2007-2011, along with forecast figures for 2012-2016
- It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007-2011 review period and the 2012-2016 forecast period
- The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Greece

Reasons to Get this Report

- Take strategic business decisions using detailed historic and forecast data related to tourist flows in Greece
- Understand the demand factors within the Greek travel and tourism industry, along with key market trends and growth opportunities
- Analyze the domestic, inbound and outbound tourist flows by geographic region and purpose of visit

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