Boston, MA -- (SBWIRE) -- 08/12/2014 -- There is a growing interest from companies in developing new products for baby and child -specific products. This is due to the increasing awareness of parents in the use of products exclusively designed for baby and child. Unlike the review period, where only products of high and mid prices were found, during 2013 the offer of cheaper products was expanded to meet demand of lower-income consumers.

Competitive Landscape:

Johnson & Johnson of Argentina SAC led sales of baby and child-specific products with 39% value share in 2013. The company has a high reputation and leads sales in baby and child-specific hair care and baby and child-specific skin care. Also brands like Johnson's Baby were the pioneers in Argentina in baby and child-specific products.

Industry Prospects:

Over the forecast period the population aged 0-14 years will remain relatively stable at around 10 million people, unlike most European countries in which there is a reduction in the basis of their population pyramids. A young stable population, together with parents who are becoming more aware of using baby and child-specific products, generate interesting opportunities for development over the forecast period.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in Argentina?
- What are the major brands in Argentina?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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