Boston, MA -- (SBWIRE) -- 08/12/2014 -- Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and shower grew by 13% in value due to increased penetration in rural market and higher unit prices.

Competitive Landscape

Hindustan Unilever Ltd was the leader in bath and shower with 47% value share in 2013. The company maintained the same share as 2012. Hindustan Unilever Ltd was also a market leader in three categories: bar soap, body wash/shower gel and talcum powder with 47%, 34% and 58% value shares respectively. Reckitt Benckiser (India) Ltd was the leader in liquid soap with 48% value share in 2013.

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Industry Prospects

Bath and shower value sales are expected to grow at a value CAGR of 4% at constant 2013 prices to reach INR203.4 billion by 2018. Acceptance of liquid soap and body wash/shower gel as more convenient products compared to conventional bar soaps and movement of customers towards high-priced products will fuel the growth of bath and shower during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in India?
- What are the major brands in India?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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