Boston, MA -- (SBWIRE) -- 10/13/2014 -- Dutch consumers are showing an increased interest in herbal/traditional products when it comes to self-medication. They believe in the natural properties of plants and herbal extracts to treat common illnesses, as these products have been used and approved for generations. Moreover, consumers feel safer when using herbal/traditional products rather than standard OTC products, as they believe side effects to be minimal. This is reflected in the high value share (92%) of herbal/traditional products within the calming and sleeping category.

Competitive Landscape

The largest player within calming and sleeping remained Vemedia BV, which posted a 52% value share in 2013. It is present with its core brand Valdispert, which registered a 42% value share. This product is based on valerian extract, a widely recognised herbal medicine. At the end of 2013, the company introduced a new variant called Extra Forte Valdispert 450mg, which is used to reduce stress and as a sleeping product. Vemedia ran a television advertisement for this brand in order to illustrate how stress and a lack of sleep can be treated with a single product.

View Full Report Details and Table of Contents

Industry Prospects

The calming and sleeping category will remain dynamic in the forecast period, with value sales set to rise at a 3% CAGR at constant 2013 prices. Busier lifestyles are likely to raise the level of stress in the population and consumers will become increasingly conscious of the impact of good sleep on general wellbeing. Thus, they are more likely to seek treatment when they experience sleep problems.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Netherlands?
- What are the major brands in Netherlands?
- What is the market size of Calming and Sleeping in Netherlands?
- What are the major brands in Netherlands?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Netherlands use calming or sleeping products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Healthcare research reports at Fast Market Research

You may also be interested in these related reports:

- Calming and Sleeping in Greece
- Calming and Sleeping in Japan
- Calming and Sleeping in the Czech Republic
- Calming and Sleeping in South Korea
- Calming and Sleeping in Romania
- Calming and Sleeping in Switzerland
- Calming and Sleeping in Slovakia
- Calming and Sleeping in Spain
- Calming and Sleeping in Saudi Arabia
- Calming and Sleeping in New Zealand