Boston, MA -- (SBWIRE) -- 08/12/2014 -- Towards the end of the review period, Vietnamese parents paid increasing attention to ready-to-wear childrenswear. The increasing number of young working parents preferred retail childrenswear rather than customised alternatives as they tried to cope with greater time pressures. Furthermore, more and more parents believed that cheap imported childrenswear from China could be harmful to their children. These consumers shifted to higher-quality brands offered at higher prices. In other words, the premiumisation trend developed childrenswear. As a result of these factors, childrenswear posted strong current value sale growth of 11% in 2013. This was slightly higher than the 2012 performance despite the weak economy.

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Competitive Landscape

In 2013, the leading players in childrenswear, Nike Inc and adidas Vietnam Co Ltd, accounted for a combined retail value share of only 1%. Despite good brand reputations and high-quality products, their sales remained small as their target audience is still limited to higher-income consumers in first-tier cities. Because of their high prices, only affluent consumers could afford Nike or adidas products. As a result, in 2013, the competitive landscape remained highly fragmented.

Industry Prospects

Over the forecast period, childrenswear is set to grow by a 3% CAGR at constant 2013 prices, which is a marked improvement on the negative review period CAGR. The anticipated improvement in the economy, higher disposable income and living standards, and growing awareness of children's wellbeing are the key drivers supporting this healthy growth forecast. Furthermore, manufacturers, both international and domestic, are expected to pay more attention to childrenswear, thanks to the increasing demand from parents.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Childrenswear in Vietnam?
- What are the major brands in Vietnam?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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