Boston, MA -- (SBWIRE) -- 08/18/2014 -- Volume sales of cigarettes in Italy continued to decline in 2013. This was in part the result of falling consumption but primarily a shift towards illicit trade, triggered by rising prices. As the prices of cigarettes increased due to higher taxation, consumers looked for cheaper alternatives. This led to not only more smuggled, counterfeit and fake cigarettes, but also healthy growth for economy cigarette brands and RYO tobacco products.

Competitive Landscape:

Philip Morris remained the undisputed leader in cigarettes in 2013 with a retail volume share of 51%. With a broad portfolio that includes well-established brands such as Marlboro, Diana, Merit, Philip Morris, Chesterfield and Muratti, the company was the clear leader in all three tar categories.

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Industry Prospects:

The cigarette category looks set to perform poorly over the forecast period, posting declines in both volume and value terms, similar to those of the review period. The category will continue to be hampered by rising health awareness and the declining social acceptance of smoking in Italy. These long-term trends are not only driving existing cigarette smokers to quit but are also discouraging younger Italians from taking up the habit in the first place. Unfavourable economic conditions and further tax hikes will also negatively impact the performance of the category. The rising cost of cigarettes will give some smokers an additional incentive to kick the habit and prompt others to switch to RYO tobacco or buy cheap illicit products from black market sources.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports, and exports of finished cigarettes
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigarettes in Italy?
- What are the major brands in Italy?
- What is the legislative environment like in Italy?
- What are the rates of cigarette taxation in Italy?
- Do premium, mid-price or economy cigarettes dominate in Italy?
- What is the rate of illicit trade in Italy?
- How many smokers are there in the country?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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